10th International Prune Association Congress

10th International Prune Association Congress

CONGRESS TO COMMEMORATE 20 YEARS OF IPA

Presentations

Member Country Reports:

Country Reports

Experience of promotion activities in some member countries: generic promotion, coordination and complementarities with brand promotion.

  • Mr. Ronald Bown, president of Asoex Chile – Download
  • Mr. Rich Peterson, USA – Download
  • Mr. Arthur Driscoll, Sunsweet – Download
  • Mr. Alberto Levi, Italy – Download
  • Mr. Jean Michel Delmas, France – Download
  • Mr. Jean Luc Jagueneau, France-Prune – Download

Mr. Rich Peterson about the general arrangement of India project seen from IPA – Download

Ms. Rachna Sharma of SCS-Group about promotion activities implemented in South India in 2007 – Download

Jean Michel Delmas about the spirit of IPA orientations towards Country promotion and World generic promotion – Download